After Sethness Caramel Colors merged with Roquette, their packaging needed to be redesigned to match the new brand. Here is one of the series of packages I designed. The product library holds a selection of powdered caramel color samples for customers to experiment with before they commit to a large order. The package showcases a wide variety of application images to display the variety of applications in which caramel color can be used. The box also prominently sports the new logo colors of orange and blue to help promote brand continuity.