MicroDried “Ready to Create” Campaign

One of the unique properties of MicroDried fruit and vegetable products is their ability to be safely eaten without additional processing. In an effort to advertise the ready-to-eat properties of their fruits and vegetables, I created the “Ready to CrEATe” logo to advertise that MicroDried products are ready-to-eat, so you are ready to create whatever recipe comes to your imagination. The logo features two visually opposing fonts. One is polished and highly curvilinear in letterform to portray a polished final product containing MicroDried fruits and vegetables. The “EAT” portion of the campaign logo is more rough and worn to imply that the text has been partially devoured. The campaign has been utilized in print and animated advertisements and trade show graphics.