Gema “You Control the Cloud” Campaign

In 2025, Gema North America was looking for a new marketing campaign to promote the exceptional control of powder from their powder coating guns. I was responsible for creating the visual style for the “You Control the Cloud” campaign, which was used in a series of digital and print advertisements. I decided to use the oversized and distressed typography to attract and hold the viewer’s attention and guide their eyes from the Gema gun to the powder cloud.