Sethness Roquette was in need of a new advertising campaign for the 2023 year. The client directive was to find a new way to visually address how Sethness Roquette caramel colors can add vibrance to a recipe. To handle this request, I first illustrated each food or beverage as if it was pulled from a coloring book. The black and white drawing becomes colored and then fades into the actual image of the product. The ads in the series use a boldly colored background to prominently display the showcased food or beverage application. These ads were designed as both print ads and animated digital banners. I was in charge of the creative direction and production of all the ads in the series.